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Circular Economy - From niche to regime

By Nicolai Privrat, Johan Otto Hove, Majlinda Urban Kuci, Anders Jon Sørensen and Jacob Grothe


This paper seeks to answer how the circular economy in Denmark can evolve from a niche to a regime. A case study of Project Rethink Business, and the involved partners, creates the basis for an overview of the barriers, which firms participating in this project bumps into, when their former linear business models is to be replaced with circular ones. This paper will draw on the theory of transition and its ideas, including the multi-level perspective, which is used to define the scale between the linear economy and the circular economy, to define and conceptualize the process, that the circular economy must overcome to become the dominant paradigm. Furthermore we will draw on the communicative planning theory in an attempt to understand how the process is orchestrated. As a result of the analysis, it is concluded that the circular economy in Denmark will be able to evolve from a niche to a dominant regime, if it can achieve wide recognition as a model that can function as profit maximizing for companies. Also companies who are using the circular business models need to become more competitive than those who are making use of linear models, if this is to be realized. It is also established, that policy changes can steer sustainable development on a certain trajectory

Topics: Circular Economy, Cirkulær Økonomi, Transition, Cascading, Cradle to cradle, Rethink Business, Sustainability, Bæredygtighed
Year: 2015
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