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Report submitted to ScotMid Co-operative Society ‘Recall, understanding and responses to the ‘Sensible Drinking message’ among supermarket shoppers in Scotland’.

By Jan Gill, Fiona O'May and Marie Donaghy


This study was conducted with the following general aims;\ud • To investigate the feasibility of carrying out a questionnaire-based study dealing with issues relating to alcohol drinking within the supermarket setting.\ud • To document awareness and recall of the UK ‘Sensible Drinking’ message among shoppers.\ud • To investigate the perceived usefulness of the message and the ability to apply knowledge to personal drinking.\ud • To monitor awareness of, and response to, the initiative by the Co-operative Society to promote the ‘Sensible Drinking’ message on wine labels. \ud • To distribute and monitor reaction to ‘Sensible Drinking ‘guidance literature

Publisher: Queen Margaret University College
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