Although only 6% of the eligible United Kingdom population regularly donate blood, reasons for low donation rates remain poorly understood. In a grounded theory investigation, blood donors ( n =23) and non-donors ( n =27) completed a questionnaire that included 15 open-ended items. Semi-structured interviews were conducted with sub-samples of donors ( n =5) and non-donors ( n =7). Analysis of open-ended responses and interview transcripts identified five themes. Three themes, namely pro-social views, helping behaviour and awareness had similar relevance for donors and non-donors. Two themes, anxiety and practical difficulties, were used by non-donors to account for non-donation despite intentions to donate. Although non-donors' anxieties may be difficult to overcome, perceived practical difficulties provide scope for intervention. The removal of perceived barriers to donation offers one way of increasing donation rates
To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.