A Study on Enterprise Product Crisis Management


本文针对目前产品危机的多发性和企业在产品危机管理上的不足,探讨了企业产品危机管理的过程。产品危机管理能够在某种程度上防止企业产品危机的发生,并且在产品危机发生后避免危机扩大化,从而防止产品危机给企业带来损害,并防止发生由产品危机引发的多方利益群体之间的矛盾,而国内目前尚缺乏对产品危机管理方面的系统化研究,所以我们有必要对产品危机管理加以探讨。本文分为六章,论文的第一章导论,主要讨论产品危机管理研究的意义和本文分析框架。第二章产品危机管理相关概念和理论综述,主要阐述了产品危机管理的相关定义和概念以及危机管理理论的发展阶段和主要理论学派,并指出本文将运用到的产品危机管理理论的生命周期理论和利益相关...Contraposes that many product crisis events have happened and enterprises have shortage on product crisis management, The thesis discuss the whole process of enterprise product crisis management. Product crisis management can prevent product crisis from breaking out in some degree,and when it really occurs, product crisis management can prevent the crisis from extending, thereby to avoid that prod...学位:管理学硕士院系专业:管理学院企业管理系_企业管理(含财务管理、市场营销、人力资源管理)学号:20041400

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oaioai:dspace.xmu.edu.cn:2288/27507Last time updated on 6/16/2016View original full text link

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