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Explaining cross-country differences in price and distribution effectiveness

By Hubert Gatignon, Piet Vanden Abeele and 77 - Fontainebleau (France) Institut Europeen d'Administration des Affaires (INSEAD)

Abstract

SIGLEAvailable at INIST (FR), Document Supply Service, under shelf-number : DO 3698 / INIST-CNRS - Institut de l'Information Scientifique et TechniqueFRFranc

Topics: 05X - Internal and EU commerce, domestic marketing, consumer affairs, 05Z - Banking, finance, taxation
Year: 1995
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