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Strategies for a european catalog

By Pierre Desmet, Dominique Xardel and 95 - Cergy-Pontoise (France) Centre d'Etudes et de Recherche de l'Ecole Superieure des Sciences Economiques et Commerciales (CERESSEC)

Abstract

SIGLEAvailable at INIST (FR), Document Supply Service, under shelf-number : DO 2503 / INIST-CNRS - Institut de l'Information Scientifique et TechniqueFRFranc

Topics: 05X - Internal and EU commerce, domestic marketing, consumer affairs, Strategies for a european catalog [ catalog, Europe, globalization, standardization]
Year: 1993
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