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Taxonomic versus goal-derived product categorization Effects on within and across category choice processes

By E.Marla Felcher, Prashant Malaviya, Ann L. McGill and 77 - Fontainebleau (France) Institut Europeen d'Administration des Affaires (INSEAD)

Abstract

SIGLEAvailable from INIST (FR), Document Supply Service, under shelf-number : DO 7067 / INIST-CNRS - Institut de l'Information Scientifique et TechniqueFRFranc

Topics: 05D - Economics, economic theory, 05R - Sociology, social studies, welfare studies, social services
Year: 2000
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