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Marketing decision aids : from dreams to reality

By Jean-Marie Choffray, Jacques Blanchard and 95 - Cergy-Pontoise (France) Centre d'Etudes et de Recherche de l'Ecole Superieure des Sciences Economiques et Commerciales (CERESSEC)

Abstract

SIGLEAvailable at INIST (FR), Document Supply Service, under shelf-number : DO 1659 / INIST-CNRS - Institut de l'Information Scientifique et TechniqueFRFranc

Topics: 05A - Management, administration, business studies, Marketing decision aids : from dreams to reality [ intelligent management systems, marketing science, models, heuristics]
Year: 1992
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