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New product entry and competitive response An empirical investigation of incumbents' defence strategies

By S.E. Kuester

Abstract

SIGLEAvailable from British Library Document Supply Centre-DSC:DXN017938 / BLDSC - British Library Document Supply CentreGBUnited Kingdo

Topics: 05A - Management, administration, business studies, 05X - Internal and EU commerce, domestic marketing, consumer affairs
Year: 1995
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Provided by: OpenGrey Repository
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