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Marketing-Planspiele als Schulungsinstrument im Rahmen eines vertikalen Marketing in der Automobilindustrie: (Kurzfassung DBW-Depot- 94 - 2 - 3)

By Matthias Bacher, Wolfgang Alexander Breuer and Koeln (Germany) Institut fuer Markt- und Distributionsforschung

Abstract

Available from Bibliothek des Instituts fuer Weltwirtschaft, ZBW, Duesternbrook Weg 120, D-24105 Kiel C 192267 / FIZ - Fachinformationszzentrum Karlsruhe / TIB - Technische InformationsbibliothekSIGLEDEGerman

Topics: 050 - Humanities, psychology and social sciences, general, MOTOR VEHICLE INDUSTRY, MARKETING POLICY, BUSINESS GAMES, GENERAL
Year: 1993
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Provided by: OpenGrey Repository
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