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Advertising (innovation) and product differentiation

By Norbert Schulz, Konrad O. Stahl and Mannheim (Germany) Institut fuer Volkswirtschaftslehre und Statistik

Abstract

SIGLEAvailable from Bibliothek des Instituts fuer Weltwirtschaft, ZBW, Duesternbrook Weg 120, D-24105 Kiel W 59 (493) / FIZ - Fachinformationszzentrum Karlsruhe / TIB - Technische InformationsbibliothekDEGerman

Topics: 050 - Humanities, psychology and social sciences, general, ADVERTISING, PRODUCT DESIGNING, DUOPOLY, EXTERNAL EFFECT, THEORY
Year: 1994
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