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The development and validation of a measure of internal market orientation

By I.N. Lings, E. Greenley and Birmingham (United Kingdom) Aston Business School Research Inst.

Abstract

SIGLEAvailable from British Library Document Supply Centre-DSC:7755.0403(RP0112) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

Topics: 05A - Management, administration, business studies, 05X - Internal and EU commerce, domestic marketing, consumer affairs, HUMAN RESOURCES
Year: 2001
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