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The hidden power of advertising How low involvement processing influences the way we choose brands

By R. Heath

Abstract

SIGLEAvailable from British Library Document Supply Centre-DSC:0681.913(no 7) / BLDSC - British Library Document Supply CentreGBUnited Kingdo

Topics: 05A - Management, administration, business studies, 05Q - Psychology
Publisher: Henley-on-Thames (United Kingdom) : Admap Publications
Year: 2001
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Provided by: OpenGrey Repository
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