Skip to main content
Article thumbnail
Location of Repository

Social media: towards a social media maturity model

By J. van de Kerkhof


Due to the current focus on social media, and the lack of scientific literature available, the goal for this research has been to create a social media maturity model, which will allow organizations to assess their current state of social media implementation, and plot for their next move. This research has been conducted in cooperation with Accenture and Utrecht University as part of the Master Graduation Project for Business Informatics. The social media maturity model has been developed according to the design principles of the maturity matrix, laid out by previous researchers. By means of literature study, expert interviews, group sessions and application of the model in business context, the model has been constructed, tested, and validated

Topics: Social media, maturity model, social networking, social media implementation, social media assessment
Year: 2012
OAI identifier:
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • (external link)
  • Suggested articles

    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.