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Business-NGO interactions in a multi-stakeholder context

By M.M. van Huijstee and P. Glasbergen

Abstract

The main purpose of this paper is to contribute to our\ud understanding of the conditions under which Business–\ud nongovernmental organization (NGO) interactions lead to\ud improvements in corporate social responsibility (CSR), by\ud assessing the role that the stakeholder context of the firm\ud plays in the processes. As a case study it takes an interaction\ud process between one NGO and one company with\ud both collaborative and confrontational traits, spanning\ud eight years and two issue fields, palm oil and soy, which\ud are characterized by varying stakeholder contexts. The\ud analysis demonstrates that the business–NGO interaction\ud induced a change from a direct to an indirect corporate\ud responsibility, and clarifies how inter-dependencies\ud between the company and other stakeholders than the\ud NGO influenced the interaction. The stakeholder inter-dependencies\ud vary per issue field: In some issue fields, the\ud stakeholder context allows for effective, collaborative\ud interaction between business and NGO, while in another\ud issue field, characterized by different stakeholder inter-dependencies,\ud collaborative, constructive interaction between the same business and the same NGO is not\ud feasible and, in addition, less effective in terms of CSR\ud than confrontational interaction

Topics: Milieukunde, NGO's, corporate responsibility, companies, stakeholders, confrontational interaction
Year: 2010
OAI identifier: oai:dspace.library.uu.nl:1874/191150
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