Skip to main content
Article thumbnail
Location of Repository

The application of performance measures in the UK retail sector: an exploratory analysis

By Fiona Ellis-Chadwick, George Gunawan and Malcolm King

Abstract

Abstract: An empirical investigation of the use of performance measurement by small and medium sized online retailers in the UK. The purpose of the study is to investigate type and range of performance measures applied and extent to which measures are likely to affect business performance and strategy development. The key findings are that whilst a good range of measures are applied, the measures are more likely to be used for checking strategy implementation rather than strategy formulation or for informing corrective action to ensure longer term strategic success. Further work is required to explore relationships between strategy and business performance

Year: 2007
OAI identifier: oai:oro.open.ac.uk:27776
Provided by: Open Research Online
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • http://oro.open.ac.uk/27776/1/... (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.