Skip to main content
Article thumbnail
Location of Repository

Neuro-linguistic programming techniques to improve the self-efficacy of undergraduate dissertation students

By Heather Skinner and Robin Croft


This paper aims to address the gap in the extant literature examining the support offered to, and required by, students in light of the changing nature of the undergraduate dissertation and the changing nature of the student undertaking it. For many, it will be the first time they will have undertaken a self-directed, major research project. The focus of this paper is to present the neuro-linguistic programming (NLP) framework for setting well-formed outcomes that was offered to students in the initial session of a pilot dissertation workshop support programme, initially targeting students completing dissertation projects on marketing topics within the Business School. Unlike modules on Research Methods the focus of this programme was not on methodology, but on soft skills such as goal setting, time management and motivation, along with practical skills such as those required to take advantage of developments in data processing technology. The paper also presents the findings of qualitative data gathered from responses of students in focus groups and in-depth interviews designed to explore students’ on-going motivation throughout the dissertation process. The paper concludes with a comparison of the results of those students who took part in the workshop sessions with those that did not

Topics: goal-setting, motivation, neuro-linguistic programming, self-efficacy, undergraduate dissertations
Publisher: University of Glamorgan
Year: 2009
OAI identifier:
Provided by: Glamorgan Dspace

Suggested articles


  1. (1991). A doi
  2. (2005). A comparison of academic outcomes for business and other students. doi
  3. (1996). Basic marketing research. 3rd ed. Forth
  4. (1989). Marketing research: text and cases. 7th ed.
  5. (2000). Neuro-linguistic programming (NLP) and its relevance to effective communication.
  6. (1996). Principles of NLP.
  7. (2003). Self-efficacy and dissertation performance among sport students.
  8. (1997). Self-efficacy: the exercise of control. doi
  9. (2003). Speaking the same language: exploring the relevance of neuro-linguistic programming to marketing communications. doi
  10. (2006). Supervising a social science undergraduate dissertation: staff experiences and perceptions. doi
  11. (1953). The achievement motive. doi
  12. (2002). The impact of assessment on student learning. doi
  13. (1975). The structure of magic. doi
  14. (1998). The use of assessment criteria to ensure consistency of marking: some implications for good practice. doi
  15. (1994). Training with NLP.
  16. (2004). What is the future for undergraduate dissertations? doi

To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.