Recent decades have seen awide range of pollutant spills affecting natural, industrial, urban\ud and rural areas (Exxon Valdez, Amoco Cadiz, Erika, Prestige, the Chernobyl nuclear power\ud plant, and the Aznalcóllar mines in Spain, to name a few). The extent of damage covers both\ud time and space. Therefore, in order to mitigate the effects of pollution, it is necessary to\ud adopt integrated management of both productive and natural areas. However, to be\ud effective it is necessary to consider not only the health or biophysical effects of the\ud countermeasures, but also the response of individuals to these changes. The purpose of this\ud study is to assess the potential social and environmental impacts derived from the\ud implementation of restoration strategies resulting from spills. Our approach is based on a\ud choice experiment applied within the context of a citizens' valuation workshop or market\ud stall in Cumbria (UK) and Zaragoza (Spain). The results highlight the advantages of this\ud participatory technique versus traditional survey
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