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Strategizing to improve entrepreneurial orientation: the case of small firms

By Martie-Louise Verreynne and Denny Meyer

Abstract

Developing an entrepreneurial orientation has been proven beneficial to firms, but for small firms this may be too resource consuming. This paper aims to offer a unique perspective on how small firms can improve their entrepreneurial orientation while making optimal use of limited resources. It describes the results of an empirical study of strategy-making processes and entrepreneurial orientation in small firms. The structural equation analysis of the data from 454 small firms indicates that adaptive strategy-making has the strongest impact on entrepreneurial orientation, supported by participative and intrapreneurial strategy-making

Topics: Entrepreneurial orientation, Small firms, Strategy-making process, 0806 Information Systems, 150304 Entrepreneurship, 150314 Small Business Management
Publisher: Australian and New Zealand Academy of Management
Year: 2008
OAI identifier: oai:vtl.cc.swin.edu.au:swin:12102
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