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New literacy, new audiences: social media and cultural institutions

By Angelina Russo and Jerry Watkins

Abstract

This paper reports on a major Australian research project which examines whether the evolution in digital content creation and social media can create a new audience of active cultural participants. The project draws together experts from major Australian museums, libraries and screen centres to examine the evolution in digital content creation and social media. It explores whether organizations can become active in content generation ('new literacy'), and thereby be linked into new modes of distribution, calling into being 'new audiences'. The paper presents interim findings of the project, describing the theories and methodologies developed to investigate the rise of social media and, more broadly, digital content creation, within cultural institutions

Topics: Australia, Australian Centre for the Moving Image, Australian Museum, Co-creativity, Collaborative projects, Communication, Community co-creation, Content generation, Cultural institutions, Digital cultural communication, Galleries, Libraries, Museums, National Museum of Australia, New literacy, New media, New technologies, Participatory content creation, Powerhouse Museum, Queensland Museum, Social media, State Library of Queensland, Web 2.0
Publisher: The British Computer Society
Year: 2008
OAI identifier: oai:vtl.cc.swin.edu.au:swin:11902
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