The Concept of Sensory Marketing

RIVIERE, Joseph; VALENTI, Cyril

oai:DiVA.org:hh-1588

The Concept of Sensory Marketing

Authors: Joseph RIVIERE
Cyril VALENTI
Publication date: January 1, 2008
Publisher: Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET)

Abstract

How the food industry can use sensory marketing as a promotional advantage

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oai:DiVA.org:hh-1588Last time updated on 5/25/2016

This paper was published in Digitala Vetenskapliga Arkivet - Academic Archive On-line.

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