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EFFECTS OF KOREAN TELEVISION PROGRAMS ON MYANMAR CULTURE

By Myat Zaw Htwe (EMPA - 33)

Abstract

The purpose of this thesis is to examine the influences of Korean television programs on Myanmar culture. In this survey, a descriptive method was used and primary data was collected through online questionnaire in Yangon region area. A total of 267 respondents participated in this survey. Findings of this survey data proves that Myanmar viewers’ perception on Korean contents (e.g., food, music, language, custom, cosmetics and gestures) are strongly related to their viewership pattern of Korean series. Behaviors and attitudes such as imitating and adopting to imitate Korean culture are also in strong relation with watching times. The majority of the respondents are females in this survey and it is found that the influence of Korean series on them are huge. Especially in statistical calculation, only on some contents such as foods, music, language, liking celebrities and idols are in good association with viewers’ watching frequency, whereas, attitudes and behaviours were not in strong association with viewers’ frequency. Compared to other countries showing foreign television programs, Myanmar policy has some weak points to control from intrude of foreign culture by media

Year: 2019
OAI identifier: oai:meral.edu.mm:recid/1112
Provided by: MERAL Portal
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