10.33137/ijournal.v5i2.34412

“Yiddish has magic”: The Yiddish Book Center (Amherst, MA)

Abstract

The Yiddish Book Center (YBC) is a non-profit organization located in Amherst, Massachusetts, committed to the preservation, study and celebration of Yiddish literature and culture. Over the years, this organization has overcome many obstacles, one of the most challenging and consuming being an urgent capital campaign, launched in 1991, to raise funds for a new and permanent location. This case study recounts the inspiring story of the YBC as a niche cultural organization and dissects how they managed, in face of discouraging odds, to commit wholeheartedly to their mission and successfully reach their fundraising goals

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