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A study of the effects of affordances and constraints on user’s usage of travel-related WeChat mini programs

By Ao Cheng, Namho Chung and Chulmo Koo


WeChat has been integrated into the daily lives of Chinese people, including travel. This study adopts affordance theory to examine the influences of affordances and constraints on users’ usage of travel-related WeChat mini programs. We plan to conduct a survey of users who have used at least one travel-related mini program. We hope this research can provide both theoretical implications to tourism literature and practical implications for tourism service providers as well as designers of travelrelated mini programs

Topics: WeChat, travel-related WeChat mini programs, affordance theory, constraint
Publisher: AIS Electronic Library (AISeL)
Year: 2019
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