Article thumbnail

Guest editorial:Branding in the digital age: a “2020” vision for brand management

By Vignesh Yoganathan, Stuart Roper, Fraser McLeay and Joana César Machado
Topics: Digitial age, Branding, Digital media, /dk/atira/pure/subjectarea/asjc/3300/3315, Communication, /dk/atira/pure/subjectarea/asjc/3300/3312, Sociology and Political Science, /dk/atira/pure/subjectarea/asjc/2000/2002, Economics and Econometrics, OA Required/no, No, CAB Ranking/2_, 2*
Publisher: 'Emerald'
Year: 2020
DOI identifier: 10.1108/INTR-02-2020-555
OAI identifier:
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • (external link)
  • (external link)
  • (external link)
  • Suggested articles

    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.