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Guest editorial:Branding in the digital age: a “2020” vision for brand management

By Vignesh Yoganathan, Stuart Roper, Fraser McLeay and Joana César Machado
Topics: Digitial age, Branding, Digital media, /dk/atira/pure/subjectarea/asjc/3300/3315, Communication, /dk/atira/pure/subjectarea/asjc/3300/3312, Sociology and Political Science, /dk/atira/pure/subjectarea/asjc/2000/2002, Economics and Econometrics, OA Required/no, No, CAB Ranking/2_, 2*
Publisher: 'Emerald'
Year: 2020
DOI identifier: 10.1108/INTR-02-2020-555
OAI identifier: oai:pure.atira.dk:publications/0e84d76b-33e7-4edf-8970-9aa6cb86f1cb
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