Home Improvement Personas


This set of personas represents archetypal owner-occupier families that live in solid wall (hard to treat) UK homes. The process to create these personas is described in:Haines, V and Mitchell, V, 2014. A persona-based approach to domestic energy retrofit. Building Research & Information, Special Issue: Energy retrofits of owner-occupied homes, Volume 42, Issue 4, 462-476. http://dx.doi.org/10.1080/09613218.2014.893161This work formed part of the CALEBRE Project (Consumer-Appealing Low Energy Technologies for Building Retrofitting) [grant number EP/G000387/1] funded by the Research Councils UK Energy Programme and E.ON, to whom the authors express their gratitude. Access to the underlying research data is restricted as participants may be identifiable.</div

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Last time updated on 11/05/2020

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