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Consumer trial, continuous use, and economic benefits of a retail service innovation:the case of the personal shopping assistant

By Heiner Evanschitzky, Gopalkrishnan R. Iyer, Kishore Gopalakrishna Pillai, Peter Kenning and Reinhard Schu¨tte
Publisher: 'Wiley'
Year: 2015
DOI identifier: 10.1111/jpim.12241
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