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Intended Deception in the Virtual World

By Lina Zhou and Dongsong Zhang


This study explores how people intend to deceive in the virtual world. Previous research has focused the intent and behavior of online deception, but has rarely looked into specific aspects of online deception including strategy, magnitude, and seriousness. We answered research questions about people’s selection of deception strategies, perceived seriousness of deception, and magnitude of deception in the virtual world via a survey study. Additionally, we examined possible influence of age and gender on deception. The findings are interesting and offer implications for designing deception detection strategies

Topics: E-Commerce, Management Information Systems
Publisher: AIS Electronic Library (AISeL)
Year: 2010
OAI identifier:

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