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A Research on Continuous Using Intention of the Q&A Community Platform: Evidence from “Zhihu.Com”

By Jizhi Hou, Yuehuan Tang, Qinghong Shuai and Lu Xie

Abstract

We set “zhihu.com” as an example and integrate a new model to study the user\u27s intention to continuously using the network Q & A community platform based on traditional S-O-R model, Information System (IS) success model, the unified theory of acceptance and use of technology (UTAUT) model and Error Correction Model (ECM). In the social dimension, technological dimension, service quality dimension, we carried out an empirical research on the important factors affecting the user\u27s continually using the network Q & A community platform. Finally, we put forward suggestions and Countermeasures on how to manage the network innovation community and encourage users to participate it effectively

Topics: the network Q & A community; the intention to continue using; continuously use, E-Commerce, Management Information Systems
Publisher: AIS Electronic Library (AISeL)
Year: 2016
OAI identifier: oai:aisel.aisnet.org:iceb2016-1072

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