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The support of tourism development in Teplice region

By Michaela MAŠKOVÁ

Abstract

Find out the main obstacles and potencial of tourism development in Teplice region with help of primary offer and secondary offer analysis. Also with help of marketing research. The aim of the research is to identify visitor's characterizations and motivations and also identify their satisfaction with this destination and current offer. Segmentation of visitors and creation of optimal offer for each segment. Interpretation of advantages and negative effects of tourism development in Teplice region

Topics: tourism destination; analýza; segmentation; visitor; cestovní ruchu; analysis; secondary offer; marketing research; segmentace; primary offer; destinace cestovního ruchu; primární nabídka; návštevník; tourism; sekundární nabídka; marketingový výzkum
Year: 2008
OAI identifier: oai:invenio.nusl.cz:46120
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