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Risks and Opportunities in the Next Frontier of the Digital Business Ecosystem: A Strategic Perspective

By Mahesh Raisinghani

Abstract

This paper examines the evolution of the digital economy in terms of its effect on business strategy. The focus will include an analysis of successful media organization strategies as well as steps that can be taken for traditional businesses to better embrace the shift to integrating information systems in conjunction with their business strategy as demonstrated in the Information System Strategic Triangle. Without making purposeful strides to integrate themselves into the digital economy, organizations will continue to suffer and lose what types of competitive advantage they had previously. iTunes and Netflix are prime examples of learning to pivot within the organization’s business strategy to leverage new technology to better support their business. Traditional organizations such as movie production and satellite television must be willing to take concrete steps to also utilize these technologies or they risk becoming obsolete in the constantly changing digital business ecosystem

Publisher: AIS Electronic Library (AISeL)
Year: 2019
OAI identifier: oai:aisel.aisnet.org:amcis2019-1498
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