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Research on Experiential Marketing Strategy Based on the Sale of Baking Products

By Yuchen Wu, Hongxia Lu, Ying Tan, Qian Yang and Xiang Cheng

Abstract

To understand the consumer is the prerequisite for the enterprise to enter the consumer market. With the market competition intensified, Traditional marketing strategy is difficult to achieve the expected goal of the enterprise. It needs new marketing theory to guide the market and satisfy the demand. In this paper, the sales of baking products are taken for an example in which 425 questionnaires analyze five models of emotion, culture, service, environment and personality in detail and the paper suppllies some corresponding suggestions & measure to tackle the problems as the lack of large-scale leading enterprises and Enterprise homogeneity

Topics: experience marketing Baking products marketing strategy, E-Commerce, Management Information Systems
Publisher: AIS Electronic Library (AISeL)
Year: 2016
OAI identifier: oai:aisel.aisnet.org:whiceb2016-1004

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