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A Taxonomy of Symbiotic tenant relationships in Web-based malls and communities

By Ahmed Shabana and Alan Kurk


An increasingly common implementation of electronic commerce over the World Wide Web is based on the virtual mall or community concept (Gaffin, 1995). Such virtual communities operate as a assortment of individual electronic storefronts that offer a variety of goods and services to the on-line shopper. (Hoffman, Novak and Chatterjee, 1996). The most visible electronic commerce transactions are the ones between the electronic tenants and their potential customers. A less obvious type of electronic commerce relationships but also as important, is the one linking individual tenants of electronic communities. In this paper we propose a taxonomy of such symbiotic relationships and present an agenda for further researc

Publisher: AIS Electronic Library (AISeL)
Year: 1997
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