Article thumbnail

A Tentative Framework On The Relationships Between Gratification and Continuance Intention to Use YouTube for Movie Watching Experience: SCBTII Proceeding Book The 7th Smart Collaboration for Business in Tehcnology and Information Industries,

By Mohd Syuhaidi Abu Bakar Rosmiza Bidin Jusang Bolong Bebbra Charles Mailin


The paper discusses the emergence of User Generated Content (UGC) sites, UGC sites value chain and YouTube as a UGC medium for movie watching experience. This paper goes on by tabulating relationships between content, social, process and technology gratification; and continuance intention of using YouTube to watch movies. Based on various reviews of literature, this study later hypothesized; and proposed a new tentative framework for those in the quest of predicting relationships between those antecedents (gratifications) and consequences (continuance intention). Keywords : Gratification, Continuance Intention, YouTub

Publisher: Fakultas Ekonomi Bisnis - Telkom University
Year: 2017
OAI identifier:
Provided by: Open Library
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • https://openlibrary.telkomuniv... (external link)
  • Suggested articles

    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.