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De la chicha a la publicidad: ¿Cómo un género musical afecta los estilos de vida?

By Claudia Pinto Tantaleán


TesisPresent the perceptions of the children of immigrants of NSE B / C, from 22 to 25 years old, about the narrative discourse of chicha music in advertising campaigns and its relation with the visibility of the neolimeños. For this, we will review the case of the Banco de Credito with the spots "El cuy que da plata" (2008) and "El Perú tiene ganas" (2012)

Topics: Música popular, Migrantes, Campañas publicitarias, Bancos, Comunicación y Publicidad, Lima (Lima, Perú)
Publisher: Universidad Peruana de Ciencias Aplicadas (UPC)
Year: 2018
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