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El factor cultural y la comunicación en las negociaciones con las comunidades campesinas: El caso de la Corporación Alsur y la comunidad campesina de Markjo (Anta-Cuzco)

By José Francisco Pacheco Espino and Xenia Irina Sanchez Pérez


TesisWe live in a globalized world in which we constantly carry out many activities that are part of our daily routine. Among these activities, we highlight the deals, transactions or dialogues that occur in the day to day of each individual, whether from requesting a raise or vacation, to the acquisition of goods or services, in all these situations we resort to a negotiation to achieve our goal. In this research, we will analyze how the influence of the cultural factor and communication influences the negotiations, especially the negotiation carried out in 2013 between the Alsur Corporation dedicated to the agroindustrial sector, and the peasant community of Markjo located in the province of Anta in Cuzco. Taking this case as a reference, which we will develop in the following chapters, we will explain in detail and analyze how the negotiation process is not only influenced by how we exert communication with the other party, but there must also be a general knowledge of how you think, what is their lifestyle, and what issues are important to the counterpart. Throughout this work, we will begin by describing basic concepts related to the topics of cultural factor, communication and negotiation; Then we will raise the main problem of research as a starting point for the development of the hypotheses that will be confirmed or denied by the data that we collect with the methodological tools and the results obtained from the various sources specially selected for the elaboration of this research work. The fifth chapter of the present paper analyzes the results obtained in practice with the theory applied in research. Finally, a series of conclusions and recommendations are made that, in sum, with previous chapters, reaffirm the importance of the influence of culture in the style of negotiation in companies that have to relate to peasant communities

Topics: Comunicación en los negocios, Comunidades campesinas, Cultura, Cusco (Perú : Dpto.)
Publisher: Universidad Peruana de Ciencias Aplicadas (UPC)
Year: 2017
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