Article thumbnail

Noted: Words that move public opinion: Review of Words That Work: It's Not What You Say, It's What People Hear, by Frank Luntz

By David Robie


In Words That Work he (Luntz) tells us how he used words to move public opinion. Not suprisingly though, Words That Work has ignited controversy. Even people that haven't read the book are writing reviews of it, and the 'Luntz-speak' has become synoymous with lying

Topics: language, media effects, effective communication
Publisher: 'Auckland University of Technology (AUT) Library'
Year: 2008
DOI identifier: 10.24135/pjr.v14i1.939
OAI identifier:
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • (external link)
  • Suggested articles

    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.