Noted: Words that move public opinion: Review of Words That Work: It's Not What You Say, It's What People Hear, by Frank Luntz

Robie, David

doi:10.24135/pjr.v14i1.939

Noted: Words that move public opinion: Review of Words That Work: It's Not What You Say, It's What People Hear, by Frank Luntz

By David Robie

Abstract

In Words That Work he (Luntz) tells us how he used words to move public opinion. Not suprisingly though, Words That Work has ignited controversy. Even people that haven't read the book are writing reviews of it, and the 'Luntz-speak' has become synoymous with lying

Topics: language, media effects, effective communication

Publisher: 'Auckland University of Technology (AUT) Library'

Year: 2008

DOI identifier: 10.24135/pjr.v14i1.939

OAI identifier: oai:pjr.ojs.aut.ac.nz:article/939

Provided by: Pacific Journalism Review (Pacific Media Centre, School of Communication Studies, Auckland University of Technology)

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Noted: Words that move public opinion: Review of Words That Work: It's Not What You Say, It's What People Hear, by Frank Luntz

Abstract

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