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Noted: Words that move public opinion: Review of Words That Work: It's Not What You Say, It's What People Hear, by Frank Luntz

By David Robie

Abstract

In Words That Work he (Luntz) tells us how he used words to move public opinion. Not suprisingly though, Words That Work has ignited controversy. Even people that haven't read the book are writing reviews of it, and the 'Luntz-speak' has become synoymous with lying

Topics: language, media effects, effective communication
Publisher: 'Auckland University of Technology (AUT) Library'
Year: 2008
DOI identifier: 10.24135/pjr.v14i1.939
OAI identifier: oai:pjr.ojs.aut.ac.nz:article/939
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