Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell
By Michal Strahilevitz and John G. Myers
Publisher: Oxford University Press (OUP)
Year: 2002
DOI identifier: 10.1086/209519
OAI identifier:
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the
following location(s):
http://www.marketingprof.net/f... (external
link)