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In 25 years, across 50 categories, user profiles for directly competing brands seldom differ: affirming Andrew Ehrenberg’s principles

By Mark Uncles, Rachel Kennedy, Magda Nenycz-Thiel, Jaywant Singh and Simon Kwok
Topics: business
Publisher: World Advertising Research Center
Year: 2012
OAI identifier: oai:eprints.kingston.ac.uk:22786
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