Article thumbnail

Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study

By H.H. Bauer, Stuart Barnes, T. Reichardt and M. Neumann
Publisher: 'Edward Elgar Publishing'
Year: 2008
OAI identifier: oai:ueaeprints.uea.ac.uk:27444
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • https://ueaeprints.uea.ac.uk/i... (external link)

  • To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.

    Suggested articles