The purpose of this paper is to determine those factors that influence the adoption of internet banking services in<br />Tunisia. A theoretical model is provided that conceptualizes and links different factors influencing the adoption<br />of internet banking. A total of 253 respondents in Tunisia were sampled for responding: 95 were internet bank<br />users, 158 were internet bank non users. Factor analyses and regression technique are employed to study the<br />relationship. The results of the model tested clearly that use of internet banking in Tunisia is influenced most<br />strongly by convenience, risk, security and prior internet knowledge. Only information on online banking did not<br />affect intention to use internet banking service in Tunisia. The results also propose that demographic factors<br />impact significantly internet banking behaviour, specifically, occupation and instruction. Finally, this paper<br />suggests that an understanding the factors affecting intention to use internet banking is very important to the<br />practitioners who plan and promote new forms of banking in the current competitive market
To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.