This article situates the analysis of fair-trade consumption in the context of<br/>debates about civic activism and political participation. It argues that fair-trade<br/>consumption should be understood as a political phenomenon, which, through the<br/>mediating action of organizations and campaigns, makes claims on states, corporations,<br/>and institutions. This argument is made by way of a case study of<br/>Traidcraft, a key player in the fair-trade movement in the United Kingdom. The<br/>study focuses on how Traidcraft approaches and enrolls its supporters
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