Article thumbnail

Teaching Cases in Management: Tudo por Causa da Flavinha: o Caso do Dog Tour da Nathuna Viagens e Turismo

By Jurandir Peinado, Cláudia Herrero Martins Menegassi and Bruno Henrique Rocha Fernandes

Abstract

The case concerns the groundbreaking initiative of an animal lover who, after experiencing numerous embarrassing situations when not being accepted in hotels and public places in the company of a pet, decided to set up a travel agency that would offer a different service: the Dog Tour – tourism on which people can take their dogs, with its own itineraries and hotels that allow pets to stay in a room with their owners. The case presents the whole trajectory of the entrepreneur from the opening of the business to its dissemination strategies without cost and the diversification of products with the same theme. The case has the following educational objectives: 1. to analyze the process of creating a business based on personal needs; 2. to analyze the strategies revealed by the businesswoman; and 3. to provide an analysis of the case based on the mental models of the entrepreneur

Topics: innovative ideas, opportunities, mental models., Management. Industrial management, HD28-70, Accounting. Bookkeeping, HF5601-5689
Publisher: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
Year: 2012
OAI identifier: oai:doaj.org/article:03bb0a29226b4be5960a001b429826e4
Journal:
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • https://doaj.org/toc/1982-7849 (external link)
  • https://doaj.org/toc/1415-6555 (external link)
  • http://www.anpad.org.br/period... (external link)
  • https://doaj.org/article/03bb0... (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.