Article thumbnail
Location of Repository

The effect of online news attributes on its use and attachment levels: a theoretical and empirical investigation

By An Nguyen

Abstract

This paper develops and tests a theoretical model of the online news adoption/use process, based on expectancy-value and innovation-diffusion theories, to examine the predictive power of nine common features of online news in its potential development. Using data from a national survey of online news uses in Australia, the study finds that while some online attributes such as its immediacy and content-richness features have a strong impact on the way online news is adopted, used and integrated into daily life, its unique attributes such as customisation and interactivity still have a limited effect. Also, despite that online news attributes tend to be integrated together in online news packages and thus can be unintentionally used without motivation, there is strong evidence to suggest that each of the nine online news features is substantially used because it is consciously appreciated and evaluated

Year: 2008
OAI identifier: oai:sro.sussex.ac.uk:22704
Sorry, our data provider has not provided any external links therefore we are unable to provide a link to the full text.

Suggested articles


To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.