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Strategies of business interna-cionalization in digital products. A Brazilian cellular telephony case

By Paulo Sidney Ferreira and Marcos Alberto Castelhano Bruno

Abstract

<p class="MsoNormal" style="line-height: 12pt; margin: 0cm 0cm 0pt; layout-grid-mode: char; mso-layout-grid-align: none;"><span style="letter-spacing: 0.05pt; font-size: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-font-kerning: 0pt;" lang="EN-US"><span style="font-family: Times New Roman;">The cellular telephony market crossed expressive changes of late years. The explosion of consumption, the globalization and the technological advances transformed the cellular market into the one of the most competitive in the world.<span style="mso-spacerun: yes;">  </span>This scenery promotes the interest of promising nations, like Brazil, today, the sixth biggest cellular market. The more used alternative, of late years, by international companies that intend to go into these countries, has been the strategist alliances. In this article, it is intended to analyze the inter-national<span style="mso-spacerun: yes;">  </span>alliance<span style="mso-spacerun: yes;">  </span>between<span style="mso-spacerun: yes;">  </span>Nokia<span style="mso-spacerun: yes;">  </span>and <span style="mso-spacerun: yes;"> </span>Gradient and<span style="mso-spacerun: yes;">  </span>also<span style="mso-spacerun: yes;">  </span>the<span style="mso-spacerun: yes;">  </span>obtained<span style="mso-spacerun: yes;">  </span>results.<span style="mso-spacerun: yes;">  </span>The case shows the appropriation of the use of cooperation strategies for going into an international market.</span></span></p

Topics: Digital Cellular telephony. Gradient. Joint venture. Nokia . Strategist alliance., Economic growth, development, planning, HD72-88
Publisher: Universidade Nove de Julho
Year: 2007
DOI identifier: 10.5585/riae.v5i2.134
OAI identifier: oai:doaj.org/article:1b004298b948441199e7da426676ba03
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