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Drivers and Pathways of NPD Success in the Marketing-External Design Relationship

By Aurélie Hemonnet-Goujot, Delphine Manceau and Céline Abecassis-Moedas
Publisher: Wiley
Year: 2018
DOI identifier: 10.1111/jpim.12472
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Provided by: MUCC (Crossref)
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