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Mobile Recommendation Agents Making Online Use of Visual Attention Information at the Point of Sale



We aim to utilize online information about visual attention for developing mobile recommendation agents (RAs) for use at the point of sale. Up to now, most RAs are focussed exclusively at personalization in an e-commerce setting. Very little is known, however, about mobile RAs that offer information and assistance at the point of sale based on individual-level feature based preference models (Murray and Häubl 2009). Current attempts provide information about products at the point of sale by manually scanning barcodes or using RFID (Kowatsch et al. 2011, Heijden 2005), e.g. using specific apps for smartphones. We argue that an online access to the current visual attention of the user offers a much larger potential. Integrating mobile eye tracking into ordinary glasses would yield a direct benefit o

Year: 2014
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