Article thumbnail

Measuring Marketing Productivity: Current Knowledge and Future Directions

By Roland T. Rust, Tim Ambler, Gregory S. Carpenter, V. Kumar and Rajendra K. Srivastava
Publisher: 'American Marketing Association (AMA)'
Year: 2004
DOI identifier: 10.1509/jmkg.
OAI identifier:
Provided by: MUCC (Crossref)
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • (external link)
  • Suggested articles

    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.