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Perceptions of Turkish Consumers about the Ethicality of Marketing Practices

By Orhan Erdern and Sultan Qaboos


Consumers ' ethical/unethical perceptions Of marketing practices can lead to more legislation and restrictions placed on business firms. Hence, determining these perceptions are affected by cultural values and socio-economic characteristics of consumers. Most studies in this area are conducted in western countries, which have Judeo-Christian values. There is a need to determine the consumers ' ethical/unethical perceptions in Muslim countries, in order to determine the differences. This study is the first ethics survey conducted among Turkish consumers. Results indicate that female consumers are somewhat more religious than male consumers. There are significant differences in six of the twenty ethicality perception statements among male and female consumers and also some small but significant relationships between religiousness and four perception statements

Year: 2014
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