Sensation Seeking and Tourist Behavior

Abstract

This study analyzed the effects of the psychological characteristic of sensation seeking on the choice of tourist activities and preferred travel arrangements. The results of the study, which was conducted among 349 undergraduate students in Israel, found that those who preferred to participate in extreme sports while on a leisure trip, scored higher on Zuckerman Sensation Seeking Scale (SSS) than those who preferred to visit cultural/heritage attractions, man made attractions, natural attractions, view sporting games or participate in traditional sports. The study also discovered that individuals who made their own travel arrangements (FIT) scored higher on the SSS, than those who preferred to travel with guided tour groups, with packaged tours, with family or with friends. PD

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